Small Business Website Tips November 29, 2025

How Much Should a Small Business Website Cost in 2026?

One of the most common questions small business owners ask is: “How much does a website really cost in 2026?” With so many options - DIY builders, freelancers, agencies, templates, custom designs - pricing can feel confusing.

At Modular, we believe in complete transparency. This guide breaks down what affects website pricing in 2026 so you can make the best decision for your business.

1. DIY Website Builders ($0–$50/month)

Tools like Wix, Squarespace, and Shopify offer low upfront costs - but come with important limitations.

Limited customization.
Weak long-term SEO performance.
Time-consuming for business owners.

Best for: Hobby projects or temporary sites.

2. Freelancers ($1,000–$5,000)

Freelancers offer more flexibility than DIY builders, but results vary widely based on experience.

You get custom design - but one-person bandwidth.
Ongoing support may be limited.
Quality depends on the freelancer’s expertise.

3. Professional Agencies ($5,000–$25,000+)

Agencies provide a full-service experience, from strategy and design to development and optimization.

Custom design tailored to your business.
SEO optimization included.
Better long-term support and results.

4. What Actually Affects Website Cost?

Pricing is determined by:

Number of pages.
Custom features (booking, memberships, payments, dashboards).
Level of design complexity.
SEO depth and optimization.
Copywriting quality.
Industry requirements.

5. What’s the Best Option for Small Businesses in 2026?

Most small businesses get the best long-term value from a professional website that is:

Custom-designed.
SEO-optimized.
Fast, secure, and scalable.

Conclusion

Your website is one of your most important business investments. A well-built site pays for itself by attracting customers, improving trust, and growing revenue long-term.

At Modular, we create high-performing websites with transparent pricing and no surprises.